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Build the data foundation for reliable AI

Practical guides to semantic layers, AI data agents, and analytics engineering with Looker, dbt, and Omni.

2026-10-06

Choosing a Semantic Layer for AI: Comparing dbt, Looker, and Omni

Compare dbt, Looker, and Omni as foundations for AI analytics, focusing on existing models, metric access, permissions, testing, and operating ownership.

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2026-10-03

Build an AI Reporting Agent That Explains KPI Changes—with Evidence

Design an AI reporting agent that calculates changes, checks data quality, identifies contributing segments, and separates observations from unproven causes.

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2026-09-30

When Business Definitions Change: Keeping Your Semantic Layer and AI in Sync

Manage changes to business metrics across semantic models, AI tools, examples, caches, and reports with versioning, parallel checks, and clear ownership.

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2026-09-27

AI Agents and Data Permissions: Enforcing Who Can See What

Design data access for AI agents across authentication, query tools, retrieval, caches, and logs, with concrete tests for tenant and user boundaries.

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2026-09-24

How to Build an AI Data Agent Over Your Existing Data Warehouse

Design a first AI data agent using a narrow business task, governed metric tools, authenticated access, traceable answers, and acceptance tests.

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2026-09-21

Text-to-SQL Agents: Why Valid SQL Can Still Produce the Wrong Answer

Evaluate text-to-SQL accuracy beyond syntax, with weighted-rate examples, semantic checks, permission boundaries, and a practical regression suite.

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2026-09-18

Semantic Layer vs RAG vs Knowledge Graph: What Does Your AI System Need?

Compare semantic layers, document retrieval, and knowledge graphs using business questions, failure cases, and an architecture that combines them.

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2026-09-15

How to Build a Semantic Layer for AI: Metrics, Relationships, and Business Rules

Build a small, testable semantic layer for an AI data agent, from a metric contract and order-level SQL to access controls and acceptance checks.

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2026-09-12

Why AI Gives Wrong Answers About Your Business Data—and How to Diagnose the Problem

Trace incorrect AI analytics answers to metric definitions, joins, time ranges, missing data, or unsupported explanations, using a worked example.

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2026-09-09

What Is a Semantic Layer, and How Does It Help AI Understand Your Business?

See how a semantic layer connects business definitions to data, helps AI query consistent metrics, and where it still needs testing and human judgment.

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2026-07-18

The Omni CLI Is Here: Automate Omni Analytics from the Terminal

Omni Analytics now has an official CLI, auto-generated from the API spec, JSON-first, and built for scripting and AI agents. What it does, how to install it, and what to automate first.

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2026-07-17

Branch Strategies for Omni Model Development: Three Workflows That Scale

How to run Git branching for Omni Analytics model development, basic, multi-instance, and feature-based workflows, the workbook-to-model promotion flow, and CI/CD automation with Omni's APIs.

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2026-07-16

Embedding Omni Analytics: How Signed-URL Embeds Actually Work

The architecture of secure Omni embeds, per-user signed URLs, server-side secrets, and user attributes for row-level security, walked through with Hawkfry Group's open-source omni-embed-demo.

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2026-07-14

Omni Access Management: Row-Level, Column-Level, and Content Security Explained

How access control actually works in Omni Analytics, connection restrictions, access_filters for row-level security, required_access_grants for column-level security, and folder-based content permissions.

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2026-03-10

Looker Explore Best Practices: Labels, Joins, and Field Organization

How to design Looker Explores that business users actually understand. Covers labeling conventions, join best practices, field grouping, and documentation patterns.

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2026-03-08

SQL Fanouts in Looker: Why Your Measures Are Wrong and How to Fix Them

Understand SQL fanouts in Looker, why joined tables produce incorrect counts and sums, how to detect fanouts, and three patterns to prevent them.

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2026-03-06

Looker Caching and Datagroups: Stop Hitting Your Database on Every Query

How Looker caching works, how to configure datagroups for optimal performance, and the caching patterns that align refresh with your ETL schedule.

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2026-03-04

dbt vs Looker: Where Should Your Business Logic Live?

A decision framework for what belongs in dbt and what belongs in Looker. Stop duplicating logic across your data stack, here's where each transformation should go.

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2026-03-03

5 AI Use Cases Every Business Should Implement in 2026

Five practical, high-ROI AI use cases you can implement today, from internal knowledge search to automated reporting. No hype, just what works.

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2026-03-02

Migrate from Looker to Omni in Days, Not Months

A practical guide to migrating from Looker to Omni Analytics, why most migrations fail, how our AI-powered tool handles the hard parts, and a step-by-step approach.

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2026-03-01

Omni vs Looker in 2026: An Honest Comparison by the Team That Knows Both

A side-by-side comparison of Omni Analytics and Google Looker, schema layer vs LookML, AI features, pricing, migration path, and when each tool makes sense.

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2026-02-28

The Fractional Head of Data: Why You Don't Need a $250k Hire

Why a fractional Head of Data beats a full-time hire for most mid-market companies, and what the engagement actually looks like.

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2026-02-25

Looker Dashboard Tabs: How We Cut Load Times from 2 Minutes to Under 10 Seconds

How Looker's tabbed dashboard components transformed slow, monolithic dashboards into sub-10-second experiences, implementation guide with real performance results.

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2026-02-25

LookML Best Practices: The Folder Structure That Scales

How to organize your Looker project with auto-generated views, refinements, and a clean folder structure that doesn't fall apart at 500 views.

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2026-02-22

Automate Looker Content Cleanup with the SDK and BigQuery

How to build an automated Looker content cleanup pipeline using the Looker SDK, identify stale dashboards, unused Looks, and orphaned content every 90 days with results stored in BigQuery.

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2026-02-20

Looker Permissions Done Right: Groups, Access Grants, and Row-Level Security

A practical guide to Looker permissions, groups-first access, row-level security, column-level grants, and the folder structure that keeps content governed.

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2026-02-18

Omni User Management at Scale with omni-user-manager

How to manage users, roles, and permissions in Omni Analytics at scale using Hawkfry Group's open-source omni-user-manager tool, bulk provisioning, role assignment, and lifecycle automation.

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2026-02-15

The Essential Omni Analytics Resource Guide

A curated guide to the Omni Analytics ecosystem, tools, documentation, community resources, migration guides, and open-source projects for teams adopting Omni.

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2026-02-12

dbt + BigQuery + Looker: Building Your Modern BI Stack in 2026

How to architect a modern BI stack with dbt, BigQuery, and Looker, layer separation, transformation best practices, LookML patterns, and the role of AI in the modern analytics pipeline.

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